Crosshair Rural are a vertebrate control company servicing the Central Tablelands of NSW. KIVELL had the privilege of working with the founders to create its Brand Identity.
The brief for this project had very specific limitations. Crosshair were clear on what they did and didn't want. Paradoxically, these constraints provided KIVELL with the clarity and direction necessary to produce a unique and timeless brand.
"...we had a very specific brief and KIVELL delivered on it perfectly."
The Brief
The client wanted to avoid any symbols relating to crosshairs, firearms, animals etc. - all the obvious (and unimaginative) motifs used by competitors - while ensuring that the logo be recognisable and memorable to current and potential clients who are aware of its services.
Deliverables
These are the assets, products, and services provided to Crosshair Rural by KIVELL.
Brand Identity
Distilling the requirements and desires of Crosshair Rural into an original, timeless, and scalable brand. This service included the creation of a Primary and Secondary logo, Brand-mark and Word-mark, colours, type, and key messages.
Marketing Collateral
Communicating the value proposition of Crosshair Rural through the creation of physical assets such as business cards and flyers. Key to this deliverable was sourcing the highest-quality production, for the lowest possible cost.
Website Design
Designing and deploying an intuitive, informative, brand-aligned website for Crosshair Rural to serve as the digital focal point for the Company. It is the primary reservoir for information and client conversion.
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