JW WALKER are an agricultural contractor specialising in spreading and spraying for major commercial and family-owned producers. JW WAKLER had a loyal and supportive client base around its home town of Cowra, NSW and was in a position to expand its reach beyond the Central Tablelands.
KIVELL helped JW WALKER achieve this objective by delivering an integrated marketing and communication strategy designed to target high-quality, broadacre and mixed producers across the region.
"...we were really impressed with the design and project management skills of KIVELL..."
Deliverables
These are the assets, products, and services provided to JW WALKER by KIVELL.
Market Research
The first - and arguably most important - action taken by KIVELL was research to identify target landholders, advisors and competitors in the markets JW WALKER wished to service. This not only gave the JW WALKER a more complete understanding of the industry, but provided a list of potential clients, partners and affiliates.
Communication Strategy
Distilling the Value Proposition of JW WALKER into a simple, relevant series of key messages was essential to the client communicating consistently at scale. With that done, the necessary assets and activities required to disseminate this Proposition were identified, costed and scheduled.
Marketing Collateral
KIVELL designed, produced and in some cases distributed a series of artefacts that communicate JW WALKER's Value Proposition to potential clients; such as a Capability Statement, an A5 Flyer and business cards.
Website Design & Development
We designed and deployed an intuitive, informative, brand-aligned website for JW WALKER to serve as the digital focal point for the Company.
Proactive Outreach
With our strategy defined, targets identified and materials prepared JW WALKER and KIVELL commenced outreach in a phased rollout to control the volume and geographic location of enquires. This outreach continues today.
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